Your Source For Finding Free Articles On All Your Favorite Topics. http://artvam.com/ en Thu, 20 Nov 2008 15:14:51 GMT http://artvam.com/Article/Branding_Strategy/511 Tue, 23 Oct 2007 03:08:44 GMT Have you ever noticed that certain movies, books, or songs seem to instantly touch a cord in you? You naturally resonate with the characters. Their story is one that in some way, you feel you've lived yourself.The same is true for a successful brand. It's not just a fancy logo that sparks recognition. It's the emotional appeal that it creates. A brand rich with personality and magnetism tugs at our heart, stirs our imagination or tickles our funny bone.Doing good work and being reliable are worthy... a4d33047b49632b01212eb75f3464020 http://artvam.com/Article/Internet_Branding/296 Sat, 6 Oct 2007 17:50:46 GMT When talking about Internet branding, positioning is the key. Positioning is the act of fixing the exact locus of the product offer in the chosen market; it decides how and around what distinctive feature the product offer has to be couched and communicated to the consumers. While positioning its product, a firm analyzes the competitor’s positions, searches its own competitive advantages and then identifies the best possible position for the product.Product differentiation has a close link with... af5f92a52e1611da29b94e7ea8552aa6